Review of the book Title : CASE STUDY IN MANAGEMENT: Creating & Sustaining Business

 
 
Title        :     CASE STUDY IN MANAGEMENT: Creating & Sustaining Business
Editors    :     Prof.R.K Singal, Prof.Lata Singh
Publisher    :     Wisdom Publications Delhi
Year        :      2012
Pages        :     xii, 142
Price        :    Rs. 280
ISBN        :     978-93-81505-38-0
Reviewed by     :    Syed Ahtisham Raza Naqvi
This book CASE STUDY IN MANAGEMENT: Creating & Sustaining Business is a collection of various case studies to be utilised for management education. As the case studies are the integral part of management education, INMANTEC Business organised a platform for developing case studies through a competition. This competition was organised in April 2011. A special way of applying the case study method is through competitions in which students solve case studies from the field of Management. To organize a competition with case studies with subjects from Management it is important that there is collaboration between companies, teachers, and students who are active participants in competitions
The participants in the application of the case study method are the students and teachers. Accordingly, the areas of knowledge and experience that both students and teachers possess differs and these have to be understood in order for the method to be adequately implemented. The area of expertise that relates to the application of case studies assumes that students will receive an explanation as to their role in the case study method, which includes preparing for the class, active studying during the class, and the active evaluation of knowledge after class in which the case study method was employed, To prepare with teachers, to register for competitions, to solve case study problems in teams, to present solutions, and to evaluate their knowledge after competing.
To evaluate the cases submitted, a committee was constituted by Inmantec and this committee comprising Prof Vinay Gupta ,Ex General Manager-HR NTPC & V.P of JP group and currently executive Director GMA (Ghaziabad Management Association), Mr.L.K.Gupta ex General Manager HR ,and Currently working as management consultant, Prof U.C Mathur, Director-MDP Inmantec & Prof R.K Singal, dean management Studies, Inmantec. Company representatives who participated in the jury at the competitions that involve solving case studies in the subject of Management are giving their opinion about the advantages and disadvantages of case studies. All company representatives work on the top level of management and they participate like members of the jury at competitions involving the subject of Management from 2006 to 2011 at the local, national, and international level. When the importance of student acquisition skills in applying the case study method is analyzed, company representatives mostly evaluate students’ creative solving skills and presentation skills; while connecting theories and real-world problems, teamwork skills and applied knowledge are graded as if they are very important. Collaboration between companies, higher education institutions, and company representatives consider time management very important.
Out of a large number of cases received, few cases were shortlisted and authors have presented their cases before the panel. The book comprises a number of cases in most of the areas of Management.
The book also presents the concept of Management case study competitions, the role of different participants: company representatives, teachers and students. Book also provides clear guidelines for teachers explaining the teaching plan which the professor should use in the class when working with case study. This book is useful for top talent students and top companies who want to hire them. Extracurricular activities are precious for every ambitious student. Case solving competitions means that and more. It means having the opportunity to work with ambitious students.